Ad-air® Technology Up Close

How It Works

Ad/Air Technology — How do we do it?

Ad-air technology expands plastics while still in the solid state. Conventional foaming techniques do not.  This allows for very precise control of bubble size and placement and eliminates the need to use potentially harmful foaming agents.

Ad/Air Technology


A Precise Process

That precision means that our InCycle™ material can be engineered to the application demands of your industry. Starting with virgin, blended, or recycled PET, we introduce microbubbles. Where foamed plastic might show only dozens of random bubbles in a cross section, the InCycle sheet show billions of precisely distributed bubbles. By varying the size and density of the bubbles, we can control the character of the finished product.

The Story as Told by the Numbers

Ad-air technology greatly reduces the environmental impact of plastic containers by reducing the source material used. Our products typically range from 50% to 80% savings, depending on the performance requirements of the final application. For example, the amount of source material required to produce one 20 oz. PET bottle made from conventional PET can produce seven 12-oz. InCycle cups.